Woooweee, it’s a great day to be alive! As we head into the home stretch of 2024, I’m reflecting on one of my all-time favorite speeches by Teddy Roosevelt:

“It is not the critic who counts; not the man who points out how the strong man stumbles. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

It’s a great mindset to head into the new year with. Am I the man in the arena? Are you?

My Best Adventure This Year: I climbed the South Sister in the Northern Cascades with Jeremy, our Director of Partnerships, who lives in Bend, OR. 15 miles all in, one mile of vert. One of those hikes that empties the body, but fills the soul.

Recommended Watch: Hat tip to Foster Huntington for this one. I have renewed interest in space this year. A TV show I recommend in that vein is 3 Body Problem, a Netflix series adapted from the novels by Cixin Liu. This mind-bender explores space travel, our place in the universe, and how wild science is. Great binge-watch during the holidays when the in-laws are driving you crazy!

Favorite New Huckberry Product: Flint and Tinder Stretch Selvedge Denim. I hadn’t worn denim in over 5 years but these pants got me back. They're high quality denim and don't require any of the labor that comes with breaking in selvedge. They pair with just about anything so you don’t have to think in the morning.

Favorite Holiday Drink: Gin Martini made with Monkey 47 gin. It's a classic that never goes out of style.

Best New Health Routine: Sauna! One of my favorite things about the sauna is how communal it is. It’s one of the only times I’m totally disconnected from the world, sweating my ass off, and just chewing the fat. I sauna with my wife, friends, family, or anybody willing to hop in with me. Shout out to Jamie Rupp, founder of Relwen, for tackling the cold plunge followed immediately by the sauna! :)

Motto for 2025: ACTION THIS DAY. That motto is a constant reminder to be proactive in building the life and business we’ve envisioned for ourselves.

So much good stuff happened at Huckberry this year—from signing our first store lease, to launching HB Fit, to another banner year for our TV show DIRT. None of this is possible without our customers and next year is for them. For you. We’re getting back to basics on finding the most impactful and inspiring ways to provide the best retail experience on the planet. Hint hint: Huckberry Explorer’s Grants are coming back! ACTION THIS DAY makes it possible, and I can’t wait to get into the arena with you.

To read the rest of my recs, head over to The Journal.Thank you for all the support in 2024. See you out there.

—Richard

Speaking of saunas—we’ll never forget sweating it out in this one on our Iceland photoshoot last winter.

📍Eleven Deplar Farm, Ólafsfjörður
📷 @a_souza_photo

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Speaking of saunas—we’ll never forget sweating it out in this one on our Iceland photoshoot last winter.

📍Eleven Deplar Farm, Ólafsfjörður
📷 @a_souza_photo

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Richard, Huckberry co-founders

The Huckberry Story

P.S. Want early access to our best sales, latest drops, and limited-edition collabs? Sign up here.

©2024 Huckberry Inc. | 2901 South First Street Suite 200 Austin, TX 78704

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Speaking of saunas—we’ll never forget sweating it out in this one on our Iceland photoshoot last winter.

📍Eleven Deplar Farm, Ólafsfjörður📷 @a_souza_photo

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Richard, Huckberry co-founders

The Huckberry Story

P.S. Want early access to our best sales, latest drops, and limited-edition collabs? Sign up here.

©2024 Huckberry Inc. | 2901 South First Street Suite 200 Austin, TX 78704

Web Version | Email Frequency | Unsubscribe

📍Eleven Deplar Farm, Ólafsfjörður
📷 @a_souza_photo

Hey, Richard here.

Huckberry