Co Founder August Bard Bringéus at the photoshoot of the 2016 Sweatshirt v1.

Our sweatshirt range started with a complete failure. In January 2016 we released 800 Sweatshirts, 480 of which turned out defective. We nearly gave up, started over, but only had money to make 200 more pieces. Continuous, and obsessive, refinement as a modus operandi was born. Today, it’s more than standard operating procedure – it’s a promise. Every Asket garment undergoes refinement, not to make up for failures, but because we know things can always get better: comfier, more durable, easier to care for. The Sweatshirt is now one of our highest-rated garments, and its derivatives – hoodies, sweatpants and shorts – aren’t far behind.

The latest edit is live – and it’s subtle. Each piece is now cut from a two-ply loopback (instead of single) for a more sumptuous interior and punchier weight.

The Sweatshirt >

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From failure to philosophy

Asket