Hi there

It's June, the most celebrated month in Sweden. The brightest days of the year are here, packed with festivities, graduation ceremonies and of course midsummer. If you ask me, it's probably the best holiday we have up here: Friends, food, drinks, no gifts – and family is optional. While most of us don't go on summer leave until a bit later in July, I'm bringing back my leisurely summer essentials to start off summer on the weekends.

After years of searching, we finally found an organic cotton quality we're content with, making The Lightweight T-Shirt the second last garment to make the switch from conventional to organic cotton after half a decade of transition. At 120gsm it's 35% lighter than our original t-shirt. Some of our customers pick one or the other - I prefer The Lightweight T-Shirt during summer months and the original fall to spring.

#2 The Swim Shorts

Introduced in 2021, our swim shorts are made from recycled PET, partially from ocean plastics recovered along the French and Spanish coastlines. With a slightly heavier fabric, laser cut to an "above the knee length" and equipped with minimal detailing, it's a pair of shorts that moves easily between lounging and swimming. I'm still wearing my first editions, going on five summers now and they look like new. But heads up: We're working on making our entire collection all-natural for next year, so this is the last season you can get a hold of this popular pair.

#3 The Pique Polo

No Asket garment has seen as many iterations as The Pique Polo - for better and for worse. Back in 2016 we introduced it in a classic weight. From there we ventured into a lightweight ELS version, only to move back to a more traditional pique knit in recent years again. This season's restock is an iteration in the same direction, slightly more compact than last year and with a punchier collar. I love the effortless elegance of a good pique - call me childish or vain, but there's just something very 007 about it.

#4 The Shorts

A summer mainstay since 2019, our shorts have been cut from the same, crisp TBM Tessuti Italiani fabric for seven straight summers. On the fit, it's seen a few iterations - most recently this season: We now offer them in two lengths (5cm/2" difference) instead of two builds. Personally something I've been looking forward to for some time, as I prefer a short pair of shorts.

Happy midsummer,
August

Co-Founder, Asket

© Asket 2025	Instagram LinkedIn
Fiskargatan 8 11620 Stockholm
Unsubscribe

What I'm wearing in June

Asket