Hi,

With the 50th and last slot of the Permanent Collection taken by The Wool Trouser last fall, our work enters a new phase.

In 2026, the focus is no longer on defining what archetypes belong in a men’s wardrobe, but on refining how those garments are made, how they look, feel, fit and age.

Across Spring, Summer and into Fall, the men’s Permanent Collection will see an unprecedented amount of updates. It will become more cohesive — and nuanced.

Colors are refined to sit fully within our established tonal universe. Materials are elevated with world class natural fibers and renowned fabrics. Fits are aligned and made more distinct, making the whole wardrobe easier to understand, easier to combine, and more intuitive to wear. And we’ve challenged our notion of timeless design, to offer garments with increased depth and character.

Some refinements are subtle — a t-shirt cut straightened by millimetres, a merino knit made denser, a rib texture changed. Others are more expressive — a change of color, a material upgrade, even complete redesigns.

The number and degree of updates this year will not be our "new normal". Having built our collection one garment at a time for a decade, we now have a better perspective on the whole, and an opportunity to make valuable and coordinated improvements. It's not a break from our pursuit. It’s a focused elevation.

Throughout the year, we’ll introduce these updates as they’re ready. Not everything will arrive at once, and not every refinement will be announced loudly. Where significant changes occur, we’ll let you know well in advance so you can plan ahead. But each change reflects the same intent.

Permanent designs, obsessively refined.

Sincerely,
August Bard Bringéus
Co Founder, Asket

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Fiskargatan 8 11620 Stockholm
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