Our tenth anniversary year has been one of renewal and reflection.

In April, we turned ten. We celebrated with the launch of a new website, a refined visual identity, the opening of our London flagship store, a once-in-a-decade limited edition anniversary T-Shirt, and the release of the 50th and final product in our Permanent Men’s Collection: The Wool Trouser.

Even if all fifty slots in the men’s collection are now filled, we’re far from done. In 2026, years of behind-the-scenes work will start to show: iconic men’s staples will be refined — some subtly, some significantly — and the foundation of our Permanent Women’s Collection will continue to take shape.

A decade into our journey, our internal saying — that we live and die by the integrity of our product — has never felt more true. But truth be told, after a monumental year like 2025, it’s increasingly clear that we’re nothing without you — our loyal customers. Thank you for continuing to be part of Asket. Your support and feedback are what keep us going.

Wishing you a happy, restful holiday and a joyful new year.

Sincerely,

August

Co-Founder of Asket

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Asket